DPI works with businesses in a number of industries and we know it’s important to understand what’s going on in those markets.
Furthermore, we like to share that information with you. Below are links to industry articles that we found interesting and beneficial. Make sure to check back on a regular basis to see what might be new.
2% of direct mail recipients prefer to respond online, are you there for them?
When was the last time you evaluated your direct mail program and its effectiveness? If you have not done it recently, now is a good time.
Technology is bringing fabulous opportunities to make sure you are speaking directly to your customer. More importantly, technology is bringing affordability and real-time measuring tools to help you evaluate your direct mail effectiveness.
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HP Indigo Hits a Home Run in Summer Baseball Card Promotion for DPI and Nestlé®
HP today announced that one of its Graphics Solutions Business customers, Digital Printing and Imaging (DPI), is using an HP Indigo press 5000 to produce nearly two million personalized youthleague baseball cards in an innovative sports-themed promotion with Nestlé® Drumstick® brand sundae cones. Through the program, consumers can visit a DPI-developed web site, upload an image, enter a youth’s team name and player statistics, view a PDF proof and then order a 16-pack of cards.
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Driving Pages in the Automotive Industry: HP digital publishing solutions for building
productivity and profit.
The automotive industry worldwide offers numerous opportunities, audiences and
applications that can be addressed by HP digital publishing solutions. The opportunities can
be found at several points along the supply chain: at the manufacturer level, the dealership,
and within the agency and print service provider network that supports the industry.
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Expanding “Share-of-Wallet” for Financial Services
Though an extremely broad industry with multiple segments, a common challenge across all of the financial services industry is to increase the “share-of-wallet.” Be it banking,
insurance or securities, companies are actively working to grow each customer’s investment, while also expanding the overall customer base. To help meet their revenue and profit
goals, HP digital publishing solutions can play an important role for a wide number of segments in the financial services sector.
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